Top 10 Things On How To Promote A Business Via Linkedin
Have you ever wondered how to promote a business via LinkedIn? Well, then you’ve come to the right place! We’ll tell you why you should do it and all the benefits that come with this move.
By connecting professionals from all types of businesses, LinkedIn is not only a great space for finding job opportunities, but also for establishing a name for your business and raising your audience.
Making your service known to a larger public means you’ll get more clients and this equals a bigger income. So, here’s how to promote a business via LinkedIn!
- Treat LinkedIn as an important tool
Even if you’re just getting started working with this network, keep
in mind that without staying up to date with news, companies and professionals’ profiles, you won’t be able to expand your business.
Taking care of your brand’s profile takes time, so reserve at least half an hour a day to do just that.
- Company page & personal profile
It doesn’t matter if you are a freelancer or have a business; as long as you offer a service or sell something, you should also have a company page.
LinkedIn is like a professor that gets you step by step and shows you how to promote your business in order for you to bring it up and running.
- Make connections to get ahead
The public likes to know the person behind the company. So choose a name for your business and get started by connecting your company’s page to your profile.
Associating yourself with the brand you’re promoting offers credentials to your business. Thus, bring your business forward on your personal profile and provide links to all your important accounts.
- Use LinkedIn as a social network
Before finding out how to promote a business via LinkedIn, you should know that this is, first and foremost, a social network; just like Facebook. So, always remember that unless you interact with its users, you won’t be able to turn your brand into a successful business.
- A picture says a thousand words
Information is a must, but so can be a key image. Think about what represents your brand best and use a visual to let people know that. Show them what you’ve got to offer.
Get familiar with the tools that LinkedIn provides and edit your images to suit the product/ service that your business offers.
- Create unique and witty content
Start by getting familiar with keywords that will get your some awareness for your business and then write about what you do in a way that will make people realize you’re a professional.
- Update, update and update
Think of your business as a puppy growing up. Give clients details about new developments, changes, approaches and connections you’ve made.
No updates generally equal stagnation, so avoid this by regularly updating your page to show how your brand has grown.
- Make your brand the interest of a group
Generally, people like to talk about the things they buy, so as to inform others as well. Starting a group with some catchy questions will make people talk and debate, thus, getting your products/ services known.
- Ask your friends to lend a hand
Now’s the time to take advantage of all the connections you’ve made, friends, employees and so on. Boost your business’ credibility by getting professionals to follow your page. So, if you’re still wondering how to promote a business via LinkedIn, you should know that this is a great way.
- Involve yourself in discussions
Instead of advertising your business on every group, make it a habit of following some discussion groups. Talking to people will bring awareness to your company as well, so enjoy chit chatting with others and be a part of relevant groups.
Hopefully, you’ll put to good use these tips on how to promote a business via LinkedIn and transform your brand into a successful one!
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