7 Direct Response Marketing Strategies That Actually Work
Direct response marketing strategies are designed to elicit an immediate reaction. This translates into picking up the phone and asking for information, sending an email or placing an order.
These strategies rely on a fast action that people make, possibly not even knowing what made them do it. According to the number of ads you’ve placed, you’ll be able to track what made buyers make the purchase and which is the best strategy for your business.
A successful investment balances the amount of money you invested with the percentage of sales that has gone up.
Choosing the right direct response marketing strategies for your firm is tricky, so here are seven tips for you!
- Count on emotions
Even the most logical person will have his/her soft spots and nobody’s immune to emotions. Develop your direct response marketing strategies according to what makes people tick.
A complete product will not only have a purpose, but it will make buyers feel that they connect with the brand. Thus, it will make them more likely to want what you have to offer.
- Set a time frame
Although we may not like deadlines, we’re more productive when we know what we have to accomplish a task by the end of the hour, day or week. Giving people a time frame during which they can get your product with a discount will make them eager to get their hands on whatever you’re selling.
Even if the discount isn’t that high, the possibility of getting the same product at a smaller price will determine buyers to hurry to pick it up!
- Offer a solution
We don’t buy things because “we” need them, but because they provide a solution to a problem we have. We want to wash our clothes, not buy detergent. Always set your direct response marketing strategies by taking into consideration the solution.
Instead of advertising your product as being the best of all, make it a problem solver. Keep it simple, so anyone will be able to relate to the “problem.”
- Make it exciting
It’s not always easy to make every product intriguing, but that’s why we have marketing departments. Direct response marketing strategies that manage to make the product exciting will also boost sales.
Find what could make people desire your product and then give it an “almighty” aura. If the public enjoys buying what you’re selling, they’ll become regular customers.
- Before and after photos
Clients aren’t satisfied just by hearing about your product’s qualities; they also want to see them. Revealing a couple of before and after pictures will convince people to buy something, more than ten experts’ opinions ever will.
- People like giveaways
It doesn’t matter if you attach a notebook or an extra sample to the product. As long as we see that the item also comes with “a gift,” we’re more likely to purchase it.
The brain makes the connection between “free” and “gift” and it gets excited. If a box of detergent also comes with dryer sheets, people will feel that they’ve made the right choice, even if your product is full priced and the dryer sheets cost only 50 cents.
- Customer reviews
Manufacturers will always say good things about the product they’re trying to sell, and it’s normal, but reading positive reviews from other buyers is more likely to increase your sales. A mom declaring that your detergent has removed chocolate stains will have a greater impact than a specialist’s opinion.
The best direct response marketing strategies will create a “problem,” then offer people the solution. Betting on an emotional response or on the public’s desire to receive something free of charge is the key to an excellent marketing campaign!
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