10 Facebook Sales Strategies and Why They Work
Facebook sales strategies are pretty much the number one way to get your products sold. Nowadays, everyone has an account. It does not matter if it’s for a person or a company; everyone that has something to say will eventually use Facebook. So if we have a company, how can we use Facebook to increase our sale? How do we behave there to increase our customer list – and not scare them away? Well, here are a few strategies to get your products sold:
- Import your store on Facebook
Regardless of how much you may want to drag customers away from Facebook and on your website, they would still come back on Facebook. That’s because it’s much easier to scroll through the Facebook app for new notifications than log onto a personal website. Plus, it’s a fact that people spend more time on Facebook than they do on any other platform.
- Customize Facebook
Don’t just make the Facebook page a mini-version of your website. Make it unique – something that customers will want to come back to. Create a template that would take advantage of the Facebook buttons (like or share) and other related Facebook sales strategies.
- Post at the right time
In order to be sure that your post gets seen, you have to share it either early in the morning or in the evening, when there isn’t as much activity. Plus, by posting during the day, your message may not be seen by anyone because they are busy with work.
- Facebook sales strategies on talking to the wall
Even though it’s just a Facebook newsfeed, people may still be tired if all they see is sales, sales, sales. Instead, try giving subtle hints about new ideas, or publish articles and funny stuff from the industry to get people interested. It is, however, OK to make a weekly status of your promotions.
- Get likes
And by this, we mean real likes. It’s futile to bother with Facebook sales strategies if you’re going to end up with “fake buyers.” Plus, you also risk being penalized by Facebook, and you will risk losing whatever customers you already had.
- Import your social activity from other pages
If you already have a Twitter account, Pinterest or YouTube channel, you will want to display all of that activity on Facebook as well. It will emphasize your Facebook store, and it will add a great deal of extra traffic to your page.
- Run a competition
Something like a giveaway will always reach the heart of those freebie-loving customers. For this kind of strategy to work, the competitor will have to share your page or product. Once they do so, there’s a high chance you will get new customers on your page, following your stuff. It’s definitely one of the most popular Facebook sales strategies.
- Join Facebook groups
Look for groups within your category of interest, and share one of your posts there. Those interested will automatically go to your page, and therefore, you will have increased your customers’ list.
- Offer deals for your fans
People like deals just as much as they like free stuff. If your page is known to offer discounts and good deals, people will keep coming to your page in order to buy your merchandise.
- Don’t stop posting
In order for your Facebook sales to grow, you need to keep your account active. If you do not post, it will go back into the slumps, where no one will ever know it exists.
Facebook sales strategies represent an excellent way to make your business grow if you really put some work into it. Now, all that is left to do is to sell your product!
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